At Social Kapture, innovation is more than just a buzzword—it’s a guiding principle that drives everything we do. This year, we’re thrilled to introduce the Innovator of the Year Award, a new annual tradition designed to celebrate individuals who embody the principles that make our company exceptional.
For the inaugural Innovator of the Year Award 2024, we are proud to honor Jess Atkinson, our Director of Content Production. Jess’s extraordinary creativity, solution-oriented mindset, and leadership have made a profound impact on Social Kapture and set a high standard for this recognition.
At Social Kapture, innovation means:
Being solution-oriented
Thinking outside the box
Taking calculated risks
Staying supportive and inspiring in all aspects
Remaining curious and asking, "Is there a better way to do this?"
These principles guided the selection process for the Innovator of the Year.
In 2024, social commerce isn’t just a feature, it’s a whole experience. Platforms like Instagram, TikTok and Pinterest have made shopping directly within the app a core part of their offerings, blurring the lines between browsing and buying. For example, TikTok Shop has exploded in popularity, giving creators and brands a way to engage their audience while selling directly.
In Jess Atkinson's Words
"Winning Innovator of the Year is an honor that words can hardly express. Working at Social Kapture has been a journey of incredible growth, far beyond what I ever imagined. This company has provided me with invaluable knowledge, opportunities for skill development, and a supportive environment.
Receiving this award from my teammates—especially after returning from maternity leave—has deeply reaffirmed my belief that there are no limits to what we can achieve when we’re surrounded by the right people and supported by a company that values and empowers its team.
I am truly humbled by this recognition and more motivated than ever to continue pushing boundaries and striving for excellence. Thank you for this incredible honor!”
Jess’s Impact at Social Kapture
Since joining Social Kapture, Jess has redefined what it means to be a leader and innovator. Her ability to streamline processes, improve workflows, and deliver exceptional results has not only enhanced productivity but also inspired her colleagues to think bigger and embrace creativity.
Jess’s leadership in content production has driven significant improvements in quality and efficiency, making her a vital part of the Social Kapture team.
What the Team is Saying
Jess’s colleagues had plenty to say about her inspiring work and contributions:
"Her solution-oriented approach and willingness to take calculated risks have consistently led to improvements in our systems. Jess's supportive and inspiring attitude creates a positive environment that encourages innovation throughout the team. This year, she has made an exceptional impact on our content production team, tackling even the most daunting tasks with determination and creativity."
"Jess's creativity and intuition shine through in nearly every project and idea within our company. She consistently seeks new ways to improve or redefine processes, explores alternative solutions to every challenge, and infuses creativity and enthusiasm into every task she undertakes."
"She is wonderful to work with anytime we need to brainstorm. She is always coming up with new content ideas, processes, and best practices. You can always go to Jess for ideas on how to deal with any kind of situation—she always has a solution."
Leadership’s Perspective
Jess’s direct supervisor, Kelly Stack, shared her thoughts on the achievement:
"For years at Social Kapture, Jess has exemplified an innovative mindset that drives company growth. Her creative approaches and dependable insights make her an invaluable leader to her team and an indispensable partner to me as her manager. I can always count on Jess to bring fresh ideas and inspiring solutions to any project or initiative. Being named Social Kapture's first Innovator of the Year is an honor she has truly earned!"
Launching a New Tradition
As the first recipient of the Innovator of the Year Award, Jess Atkinson has set a remarkable precedent for this new annual tradition at Social Kapture. Her contributions remind us all that innovation isn’t just about coming up with ideas—it’s about finding solutions, inspiring others, and pushing boundaries to achieve greatness.
Congratulations again, Jess, on this incredible honor. We are excited to see how you will continue to innovate and inspire in the years to come!
Get in Touch with Us
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